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Privacy Policy
Last Updated: January 16, 2025
Welcome to Local SERP Checker ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we handle your information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.
1. Information We Collect
1.1 Information You Provide
When you use our Local SERP Checker tool, you voluntarily provide:
- Search Keywords: The keywords you enter to check search rankings
- Location Data: Addresses, cities, or postal codes you specify for geo-targeted searches
- Country and Language Preferences: Your selected country and language settings
Note: This information is processed locally in your browser and stored temporarily in your browser's local storage. We do not transmit or store this data on our servers.
1.2 Automatically Collected Information
We automatically collect certain technical information when you visit our website:
- Usage Data: Pages visited, time spent on pages, click patterns
- Device Information: Browser type, operating system, screen resolution
- IP Address: Your approximate geographic location (city/country level)
- Cookies: Small text files stored on your device (see Section 4)
1.3 Third-Party Data Collection
Our website uses third-party services that may collect information:
- Google AdSense: Displays advertisements and collects data for ad personalization
- Google Analytics: (If implemented) Tracks website traffic and user behavior
- OpenStreetMap Nominatim: Geocodes addresses you enter (no personal data stored)
2. How We Use Your Information
We use the collected information for the following purposes:
2.1 To Provide Our Service
- Process your local SERP check requests
- Geocode locations you specify using OpenStreetMap's Nominatim API
- Generate Google search URLs with proper UULE encoding
- Remember your preferences (country, language, location) for convenience
2.2 To Improve Our Service
- Analyze usage patterns to enhance user experience
- Identify and fix technical issues
- Develop new features based on user needs
2.3 To Display Advertisements
- Show relevant advertisements through Google AdSense
- Generate revenue to maintain our free service
2.4 Legal Compliance
- Comply with applicable laws and regulations
- Respond to legal requests from authorities
- Protect our rights and prevent misuse
3. Data Storage and Retention
3.1 Browser Local Storage
Your search preferences (country, language, last location) are stored in your browser's local storage. This data:
- Remains on your device only
- Is never transmitted to our servers
- Can be cleared by deleting your browser data
- Persists until you manually clear it
3.2 Server Data
We do not store user-submitted data (keywords, locations) on our servers. All processing happens client-side in your browser.
3.3 Analytics Data
Anonymous usage statistics may be retained for up to 26 months for analysis purposes.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience:
4.1 Essential Cookies
Required for the website to function properly. These cannot be disabled:
- Local Storage: Stores your preferences (country, language, location)
4.2 Advertising Cookies
Set by Google AdSense to display personalized advertisements:
- Track your browsing behavior across websites
- Build an advertising profile
- Can be controlled through Google Ad Settings
4.3 Analytics Cookies
Help us understand how visitors use our website:
- Track page views and session duration
- Identify popular features
- Anonymous and aggregated data only
4.4 Managing Cookies
You can control cookies through:
5. Third-Party Services
Our service integrates with the following third-party platforms:
5.1 Google Services
- Google Search: Generates localized search result URLs (no data shared)
- Google AdSense: Displays advertisements (governed by Google's Privacy Policy)
5.2 OpenStreetMap Nominatim
5.3 Google Fonts
- Loads the Poppins font family for consistent typography
- May collect basic usage data (IP address, font requests)
6. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share data in limited circumstances:
6.1 With Third-Party Service Providers
- Google AdSense (advertising network)
- Hosting providers (for website operation)
- Analytics services (for usage statistics)
6.2 Legal Requirements
We may disclose information if required to:
- Comply with legal obligations or court orders
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Enforce our Terms of Service
6.3 Business Transfers
If we are acquired or merged with another company, your information may be transferred to the new entity.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
7.1 Access and Portability
- Request a copy of data we hold about you (though we store minimal data)
- Receive your data in a portable format
7.2 Correction and Deletion
- Clear your browser's local storage to delete stored preferences
- Request deletion of any analytics data associated with you
7.3 Opt-Out Rights
- Advertising: Opt out of personalized ads via Google Ad Settings
- Cookies: Disable cookies in your browser settings
7.4 GDPR Rights (EU Residents)
If you are in the European Union, you have additional rights under GDPR:
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
7.5 CCPA Rights (California Residents)
California residents have rights under the CCPA:
- Know what personal information is collected
- Know whether personal information is sold or disclosed
- Opt out of the sale of personal information
- Request deletion of personal information
- Non-discrimination for exercising CCPA rights
8. Children's Privacy
Our service is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.
9. International Data Transfers
Our service is hosted and operated from servers that may be located in various countries. By using our service, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws.
We take appropriate safeguards to ensure your data is treated securely and in accordance with this Privacy Policy.
10. Data Security
We implement reasonable security measures to protect your information:
- HTTPS Encryption: All data transmitted to/from our website is encrypted
- Secure Hosting: Our website is hosted on secure infrastructure
- Minimal Data Collection: We collect only what's necessary
- No Server Storage: User inputs are not stored on our servers
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:
- We will update the "Last Updated" date at the top of this page
- Significant changes will be prominently announced on our homepage
- Continued use of our service after changes constitutes acceptance
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
We will respond to your inquiry within 30 days.
Summary: Local SERP Checker is a free tool that processes your searches locally in your browser. We don't store your keywords or locations on our servers. We use cookies for essential functionality and display ads via Google AdSense. You can clear your data anytime by deleting your browser's local storage.